What time would be better for this publication than the 2022 World Cup? Our newest animation was created in collaboration with Osom Studios and Scary Ltd. They cooperated to design and realese the football t-shirts with the theme "Osom mates fly better". We wanted to do something creative and fun but in the dark & edgy mode. We knew from the start that we wanted short, very dynamic animation, that could bring to mind Nike commercials.
We've paid a lot of attention to the details of the product, such as emblems and prints, as well as the texture of the fabric
– our goal was to have all the elements meticulously designed by Osom, properly highlighted in the video.