Behind the concept of HOW are three foundations - our creative process, cooperation with the client and the software we use. Before starting the cooperation, we get to know the business partner, discuss his basic needs and clarify the brief. Usually we communicate via conference call to get to know each other better and further communication is by e-mail or through the Slack group channel. After determining the requirements and starting materials, we prepare an offer with a timeline. Following its approval, we start the project implementation. Depending on the type of project, we have different number of iteration turns.
We try to be as flexible as we can when it comes to formalities because we are aware that most often the agency is only an intermediary in front of the main client. We treat each project individually and I am looking for a convenient form of communication.
All ideas start in heads and on pieces of paper. However, when it comes time to implement the concept, we support ourselves with tools such as Cinema 4D, Houdini, Redshift and After Effects. The older team still remembers the days of 3dsMax and some even remember animations in Sketchup. Good old days!